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Greeting From the President

Shuntaro Furukawa

Representative Director and President

Nintendo Co., Ltd.

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I, Shuntaro Furukawa, was elected Representative Director and President in June 2018.

Nintendo’s fundamental strategy is to expand the number of people who have access to Nintendo IP. We want more people to have access to the characters and worlds from games created by Nintendo, and thereby raise the corporate value of our business.

At the same time, as an entertainment company, we have a corporate social responsibility (CSR) policy of “Putting Smiles on the Faces of Everyone Nintendo Touches.” We believe spreading smiles among society through our products and services is a critical part of our social responsibility.

Based on this CSR policy of Putting Smiles on the Faces of Everyone Nintendo Touches, we will continually challenge ourselves to create new surprises.


Message from Mr Miyake

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I, Koji Miyake, was appointed as Chairman and CEO of Nintendo of Europe in July 2018. I will be working with other members of the management team at Nintendo of Europe to fulfil our company goals.

The cornerstone of our CSR policy is “Putting Smiles on the Faces of Everyone Nintendo Touches”. As an entertainment company, creating new and surprising experiences is one way of positively contributing to society.

One thing that struck me after moving from Japan is the sheer diversity of experience that runs through Nintendo of Europe. The company has a truly multicultural staff of all ages, lifestyles and backgrounds, with almost 40 different nationalities all working together. I believe this kind of working collaboration is crucial to ensuring we reach our goal and put smiles on the faces of as many people as we can.

We at Nintendo of Europe are fully committed to our corporate social responsibility, and will continue to pursue our policy of “Putting Smiles on the Faces of Everyone Nintendo Touches”.


Nintendo's Corporate Social Responsibility

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At Nintendo, we define our corporate social responsibility (CSR) as putting smiles on the faces of everyone Nintendo touches. As our business activities affect society in many ways, we decided that, starting in fiscal year 2015, we would place even greater emphasis on CSR, based on both internal and external expectations.

Read more (available in English and Japanese)

CSR Priority Areas 2018

  •  CSR Management

    CSR Management

  • Pursuing the New Potential of Video Games

    Pursuing the New Potential of Video Games

  • Advancing CSR Procurement With Our Production Partners

    Advancing CSR Procurement With Our Production Partners