Nintendo of Europe GmbH Website Privacy Policy

Last updated: 05.2017

This privacy policy covers the use of this website, operated by Nintendo of Europe GmbH ("Nintendo"), Herriotstrasse 4, D-60528 Frankfurt, Germany.

Data Processing

Nintendo respects the privacy rights of its online visitors and recognises the importance of protecting their personal data. Online visitors are not required to provide Nintendo with their personal data in order to use this website.

At the same time, certain information is transmitted to Nintendo’s servers by the Internet browser of each online visitor when they access the website, including the date and time of access, the name of the requested file, the referral webpage, the status (e.g. transaction completed), the Web browser and operating system used, the IP address of the device and the size of transmitted data. This information is stored in connection logs for a limited period of time for the purpose of ensuring the security and proper functioning of the website as well as for statistical purposes.


Nintendo may place cookies on its website. Cookies are small files downloaded to your computer. Cookies help us to ensure the safety and smooth functionality of our website (security cookies and session cookies) and to collect information about the products our online visitors are interested in, as well as the navigation they choose through our website, in order to make our online offers more attractive for our users (tracking cookies; see below).

You can disable cookies or set your browser to alert you when cookies are being sent. However, if you do disable cookies, you may not be able to use all functions of this website. Additionally you have the option to deactivate only tracking cookies. See below for more information.

Tracking cookies

Nintendo's tracking cookies

We use our own tracking cookies on our website to help us learn how we can serve our customers as best we can. These tracking cookies enable us to monitor how long you stay on a page, for example, or which pages you visit exactly.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on visitors' computers, to help the website operators analyse how visitors use the site. The information generated by the cookie about the visitors' use of the website will generally be transmitted to and stored by Google on servers in the United States.

On this website, IP anonymisation has been activated. The IP addresses of Google users from European Union member states, or from other states contracting to the Agreement on the European Economic Area, will be shortened. Only in exceptional cases will a complete IP address be transferred to a Google server in the United States and shortened there. On behalf of the website operator, Google will use this information for the purpose of evaluating the website for its users, in order to compile reports on website activity, and to provide other services relating to website activity and internet usage for website operators.

Google will not associate the IP address transferred in the context of Google Analytics with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that in this case you may not be able to use the full functionality of this website.

Furthermore, users can prevent the collection of data about their use of the website (including their IP address) generated by the cookie, and the processing of data by Google, by downloading and installing the browser plug-in through the following link:

Google Remarketing

This website uses the Google Remarketing technology. Advertisements can be presented within the advertising network of Google based on content which has previously been accessed on websites within the Google advertising network by visitors that are also using the Google Remarketing feature. In particular, based on your prior use of this website we use Google Remarketing to target our ads to you when you visit other websites, e.g. sites in Google’s content network. You can disable this feature by making the appropriate settings under

When you access this website while logged into your Google account and when you have chosen to enable Google to associate your browsing history with your Google account and to use such information to personalize advertisements, Google associates information collected through Google Analytics to your Google account data. Google will use the collected information for cross-device marketing issues. In particular, based on your use of this website on one device our advertisements can be targeted to you when you browse on another device. The data collected by Google on this website about Google account users allow for Nintendo no conclusion as to the identity of any Google account user. You can find additional information about the collection and use of data by Google under

Google account users can control their advertisement experience and can opt-out from personalized advertisements at any time in their Google account settings.

Users can prevent the collection of data through the DoubleClick cookie and the processing of related data by Google by downloading and installing the DoubleClick browser plug-in through the following link:

Alternatively, users can deactivate the DoubleClick cookies on the following website:

Third-party tracking cookies

Additionally, we use tracking cookies from other companies. These tracking cookies allow us to recognise you on third-party websites, and enable us to show you personalised content there. We use tracking cookies from the following companies:

Company name Using company's cookies since More information
Adform October, 2015 Official website, Inc. October, 2015 Official website
AppNexus Inc. October, 2015 Official website
Captify February, 2016 Official website
Criteo SA October, 2015 Official website
Flashtalking, Inc. October, 2015 Official website
Hotjar Ltd. April, 2016 Official website
MediaMath, Inc. October, 2015 Official website
Microsoft Corporation October, 2015 Official website
Optimizely June, 2016 Official website
Quantcast Corporation October, 2015 Official website
Rocket Fuel Inc. October, 2015 Official website
Sizmek October, 2015 Official website
The Trade Desk January, 2017 Official website
Tradelab April, 2018 Official website
Turn Inc. November, 2015 Official website
Twitter, Inc. October, 2015 Official website
Xaxis, Inc. October, 2015 Official website
Yieldr October, 2016 Official website
YuMe, Inc. October, 2015 Official website

By using this website, you agree to our use of tracking cookies.

You can change the tracking cookies settings at any time:

If we change our use of tracking cookies, you will be notified via a message at the top of the website. You can access the tracking cookie settings from that notification, or by following the relevant link at the bottom of the website.

Additionally, the European Interactive Digital Advertising Alliance (EDAA) has developed the website Your Online Choices ( On this website you can find more information about your cookies, and manage them.

User Communications

When you send an email or other communication to Nintendo, we may retain those communications in order to process your inquiries. Most email messages are deleted after they are responded to. In the event that Nintendo becomes legally obligated to disclose information obtained from consumers pursuant to legal or administrative process, Nintendo will take all reasonable steps to remove personal information from the data where possible.

Nintendo Newsletter

If you subscribe to the Nintendo Newsletter, we will use your email address to send you the regular newsletter and to alert you to new Nintendo or third-party products and events. You can unsubscribe from this service at any time via a link in the newsletter.


If you have any questions about this Website Privacy Policy, please contact us by email at